Brand Foundations
Brand Foundations
Brand Foundations
Brand Foundations
A logo you can stand behind, a clear identity system, and a simple guide to keep it consistent as you grow.
Starting at $2,500 • 2 week engagement
What’s included
Brand discovery, research & competitive audit
Brand strategy workshop
Primary logo
Color palette: primary, secondary, tertiary, background
Typography system: Heading, subheading, body, accent
~10-page brand guide covering logo usage, color codes, and type pairing
Final source files (vector logo files, color codes, font list)
the process
STRATEGY
We start with a discovery call and a questionnaire to understand your business and goals. In one strategy session, we cover your audience, your positioning, and how your brand should show up.
VISUAL DIRECTION
I put together two visual directions, each featuring color, typography, and imagery that reflects your brand. You choose the one that feels most true to your brand, and it becomes our reference point for design decisions that follow.
DESIGN
From there, I get design your logo, color palette, and typography system, then package it all into a brand guide built to keep things consistent as you grow. You'll walk away with final source files ready to use anywhere your business shows up.
From there, I design your logo, color palette, and typography system, then package it all into a brand guide built to keep things consistent as you grow. You'll walk away with final source files ready to use anywhere your business shows up.
Book a discovery call