Brand Identity
Brand Identity
Strategy, positioning, voice, and a complete visual identity system built to help your work be recognized and remembered.
Starting at $5,000 • 4 week engagement
What’s included
Brand audit (if applicable)
Discovery, research & competitive audit
Brand strategy workshop
Brand voice, tone, values, and positioning
Full logo suite
Full color system: primary, secondary, tertiary, accents, background, UI interaction colors
Typography system: Heading, subheading, body, eyebrow, accent
Choice of patterns, textures, gradients, photography direction
~40 page comprehensive brand guidelines document
Final source files and asset library
the process
STRATEGY
We start with a discovery call and a brand questionnaire, followed by a brand audit if you have an existing brand. In a strategy session, we go deep on your mission, values, audience, voice, and positioning to define how your brand should show up.
VISUAL DIRECTION
With your strategy locked, I put together two visual directions, each featuring imagery, textures, colors, and typography, including a direction for patterns or photography. You choose the one that feels most like you, and it becomes our shared reference point for every design decision that follows.
DESIGN
From there, I design your full logo suite, color system, typography system, and any additional brand elements, then package it all into a comprehensive brand guidelines document, around 40 pages, designed to keep things consistent as you scale. You'll walk away with final source files and a full asset library.
Book a discovery call